What Are Linkbait & Linkbaiting?
Linkbaiting is an SEO technique that is used in order to ‘bait’ or tempt other sites to link to your website. This is done for two reasons. It is obvious that the more people visit your site the better. Therefore, by linkbaiting you are effectively increasing the number of visitors to your site. Also, search engine spiders crawl other good quality sites linking to your page and take a link as a kind of assurance of the quality and usefulness of your own site.
A lot of people consider linkbaiting a shady practice altogether, which is definitely not the case. When you see a very good content on a website and you link to it, even if it is through linkbaiting, as a user this website is still providing a good service to you. Therefore, it is a win-win situation for both. Linkbaiting contain both white hat and black hat techniques. An example of a shady linkbaiting technique is to attack a blog article vehemently so that the blog owner writes back to your website. I have discussed some common white hat linkbaiting methods below.
Unique content
It is a no-brainer that your content need to be unique enough to attract other people to link to your website. You can write on any burning topic or can do some researches and find a new one which you think should be very useful to people. Comparative studies, review-style writings, informative articles are always in demand. For example, you can write a comparative study on online ad programs of Google, Yahoo and MSN.
Online tools
You can create an online tool to offer your visitors. This will be really unique and your visitors would love to pass your link on to their friends. In fact, this tool may not be a unique one but relevant to your site content. To give a small example, if you are writing about Forex trading, create a currency converting tool on your site, which will help your visitors to convert currencies easily.
Exposing spammers
No Internet users like spamming, which is a truly annoying problem. Research on well-known spammers or try to find new spammers and expose them on your website. Believe me people always want to know about spammers and how to avoid them.
Competition, survey or quiz
Internet users like to participate in competitions surveys and quizzes, especially the ones that offer some kind of rewards. Incorporate these in your website to attract visitors.
Jokes or cartoons
Any user can hardly resist a series of jokes or some well-drawn cartoons. A good laugh still goes a long way to make visitors want to visit your site again and again in search for more. Therefore, if you have a good sense of humor, the best place to express it is on your site, to tickle the funny bone of the visitors to your website and securing backlinks.
















Leave a Reply